The Creative Process
The Valentine's Day track was to envision an experience that provides a fun engaging virtual valentine’s day experience for long distance couples bringing them closer together by heart.
Identifying Opportunities
We first conducted secondary research to understand needs and frustrations of long-distance relationship couples. We looked through articles, subreddits, and blog posts that talked about what they missed and liked to do.
Conducting User Research
We conducted several interviews and surveys with over 85 people in long-distance relationships to learn about their frustrations, motivations, and behaviors. After synthesizing our interview and survey findings, we were able to develop a persona.
Translating Research Insights Into Designs
Our design decisions were based on addressing these three main pain points: wanting to avoid disagreements, wanting to continue to share unique & fun experiences, and Finding it hard to plan activities because of their time difference.
Seeking Feedback and Making Improvements
We continued to refine our high fidelity mockups and prototype from every pixel to branding to user flow keeping this guiding question in mind: How might we provide ways for people in long-distance relationships to engage in meaningful, shared experiences in order to reduce friction in their communication?
Presenting the Product
After pulling an all-nighter, we wrapped up our protothon by submitting our slide deck to the judges. We placed 1st place out of 55 teams for clearly addressing the prompt and pain points such as time difference, having a clean and simple interface, and creating an easy tool to integrate that allows flexibility.
